Meet F.R.I.D.A.I.[ frahy-dey, -dee ] -a Fresh Ready-Ish Designer AI
What can ai do in creative fields? As I learn how to train my neural network to be creative, I talk to Openai’s neural network GTP-2 and test its knowledge and thoughts about design. Here’s what it had to say.
Bryan Talbot: Tell me about logos
a: Designing a logo can be like taking a baby to a big, elaborate party and taking all of the first names you can find in your book—but that baby has to be dressed in the most tasteful, expensive outfits for the entire duration of the party.
So that’s how branding works for many years and, as long as the audience is buying into the brand’s message, that’s the way it’s going to be for the rest of their lives. Until, that is, the audience is created and does not want to buy into that message, or they grow up to not want to buy into that message.
Therefore, a company’s branding is never “done.”
Marketers must build a brand, one that can